[Karachi, Pakistan, 28 July 2025] – The Pakistan Public Relations, Events, Digital and Activations Association (PREDA) and leading experiential marketing agency Pinnacle X are proud to announce the signing of a Memorandum of Understanding (MoU) to co-organise a landmark industry conference in Karachi in the first quarter of 2026 under the overarching theme: “Building the Ecosystem.”
The conference aims to bring together leading voices, professionals, thought leaders and businesses across the industries represented by PREDA to engage in meaningful dialogue, share insight and collectively shape the future of Pakistan’s public relations, events, activations and digital ecosystem.
“This collaboration reflects our shared commitment to fostering thought leadership and creating a unified platform for growth. As the industry evolves, it is imperative that we come together to build an ecosystem that is inclusive, resilient and future-ready for all the industries PREDA represents.” said the Executive Committee at PREDA, comprising of President Selina Rashid Khan, Senior Vice President Frieha Altaf, Secretary and Founding President Shanaz Ramzi, Vice President Communications & Corporate Affairs Fareshteh Aslam, Vice President Events and Activations Sarfraz Niazi and Treasurer Hasan Rizvi.
Asif Memon, Founder & COO of Pinnacle X, added, “Pinnacle X is proud to partner with PREDA on this important conference. We believe that cross-sector collaboration is essential for driving innovation and progress. This conference will not only highlight the collective strength of our industries but also lay the groundwork for more connected and sustainable growth.”
Further details regarding participation, themes and speaker opportunities will be shared in the coming months.
Indeed, this initiative is firmly aligned with PREDA’s founding principles; to promote a transparent, ethical and professional industry, while continuing to set new benchmarks for standards, collaboration and innovation across the diverse industries represented by PREDA.
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