Heinz seizes Taylor Swift’s ‘seemingly ranch’ moment with a new condiment
Heinz is set to launch a limited-edition sauce, “Ketchup and Seemingly Ranch,” inspired by a viral tweet about Taylor Swift’s condiment choice at a recent Kansas City Chiefs football game. The tweet, featuring Swift eating chicken with ketchup and seemingly ranch, went viral with over 32 million views. In response, Heinz and agency Rethink swiftly…