After more than two decades, Automobili Lamborghini has undergone a significant transformation in its logo design. This change is driven by the company’s desire to reflect its core values of bravery, surprise, and authenticity, encapsulated in the motto “Driving Humans Beyond.”

Direzione Cor Tauri: A Vision for Sustainability:

This logo makeover is a pivotal element of the broader initiative known as Direzione Cor Tauri, signaling Lamborghini’s commitment to sustainability and environmental consciousness. The brand aims to lead by example, pioneering innovative ideas to mitigate pollution and embrace eco-conscious practices.

A Fresh Look for a Timeless Brand:

The revamped logo features a simpler design with a color palette including black, white, yellow, and gold, carefully chosen to embody the essence of the Lamborghini brand.

Revamping the Iconic Bull:

In addition to the logo overhaul, Lamborghini has reimagined its iconic bull symbol to ensure greater visibility, particularly in the digital sphere. This strategic move is complemented by a fresh approach to typography and the introduction of new visual elements, ensuring brand consistency across all platforms.

Pioneering Change for the Future:

This bold transformation underscores Lamborghini’s readiness to embrace innovation and make a lasting impact in the automotive landscape. While staying true to its heritage, Lamborghini is resolute in its commitment to progress and adaptation in the ever-evolving industry landscape.