Nestlé establishes itself putting down its first urban forestry trees.
Nestlé Pakistan, as part of its Nestlé Cares initiative, has launched its inaugural tree plantation activity, establishing an urban forest at Allama Iqbal International Airport Lahore.
Collaborative Efforts for Environmental Impact
This initiative was made possible through collaboration with the Parks & Horticulture Authority (PHA) and Civil Aviation Authority.
Community Engagement for Sustainable Future
The event witnessed enthusiastic involvement from Nestlé employees, students from Nestlé for Healthier Kids partner schools, and various members of civil society.
Guiding the Volunteer Effort
Taking charge of the volunteer initiative, Jason Avanceña, CEO of Nestlé Pakistan, expressed, “Forests serve as the Earth’s lungs, playing an indispensable role in combatting climate change and safeguarding biodiversity.”
Acknowledging Environmental Challenges
Avanceña highlighted the adverse effects of deforestation and urban expansion, emphasizing the depletion of green areas and its detrimental impact on both the environment and community welfare.
Commitment to Sustainability
Avanceña underscored Nestlé Pakistan’s commitment to reversing this trend, emphasizing the company’s dedication to fostering a sustainable and thriving future for all.
Championing Environmental Responsibility
Under the banner of environmental responsibility, Jason Avanceña, Chief Executive Officer of Nestlé Pakistan, leads the charge, stating, “Forests serve as the Earth’s lungs, playing an indispensable role in combatting climate change and safeguarding biodiversity.”
Recognizing Environmental Challenges
Avanceña brings attention to the challenges posed by deforestation and urban expansion, highlighting the loss of green spaces and its detrimental effects on the environment and community well-being.
Dedication to Sustainable Solutions
Avanceña reaffirms Nestlé Pakistan’s dedication to reversing these trends, emphasizing the company’s commitment to building a sustainable and thriving future for all.
Expansion of Urban Reforestation Efforts
Nestlé Pakistan is set to expand its urban reforestation endeavors with a second tree plantation activity slated for the Canal-Jalo Park junction.
Scale-Up Tree Plantingin
This upcoming initiative aims to plant an additional 25,000 trees, featuring diverse species such as Arjun, Jaman, Pilkan, and Sukhchain.
Future Plantation Projects
Further tree planting projects are also on the agenda for locations including Sheikhupura and Kabirwala.
Engagement through Nestlé Cares Program
Participation in these initiatives is facilitated through Nestlé Cares program, offering opportunities for both direct and indirect involvement in volunteer work.
Meeting Tree Plantation Commitments
In the preceding year, Nestlé Pakistan pledged to plant 100,000 trees by March 2024, a promise that has been fulfilled through collaborative efforts with diverse stakeholders and partners.
Sustained Commitment to Community Impact
Nestlé, a multinational corporation headquartered in Switzerland, has been actively operating in Pakistan for more than three decades, prioritizing the creation of shared value across its entire value chain.
Alignment with Global Sustainability Objectives
This initiative resonates with the objectives outlined in the United Nations Sustainable Development Goals (SDGs) 13 and 15, emphasizing climate action and the preservation of terrestrial ecosystems.
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